Media & Communications Specialist
أخصائي إعلام واتصال
Tells stories that inform and engage: journalism, public relations, content creation and corporate communications.
Career overview
What they do
Media and communication graduates work as journalists, PR and communications officers, content producers, social media managers and spokespeople, in newsrooms, agencies, companies and government entities.
Typical responsibilities
- Research and write stories or press releases
- Produce video, audio and social content
- Manage media relations
- Plan communication campaigns
- Monitor public sentiment
Skills you'll need
How much it relies on
Work style
Advantages
- Creative and varied work
- Government communications teams hire bilingual talent
- Skills transfer to marketing and PR
Disadvantages
- Traditional media jobs are shrinking
- Irregular hours around events and news
- Pay varies widely
Growth & future opportunities
Editorial view: digital content and strategic communications are growing while print declines.
Career content is written by the Masari editorial team. Last reviewed 21 Oct 2026.
Study in the UAE
Programs at UAE institutions that lead to this career.
Average tuition
AED 71,600 per year on average for bachelor's programmes with published fees (AED 36,000–162,203, 62 programmes).
Master's: around AED 3,410 per credit hour (7 programmes).
From each university's official fee schedule. Yearly figures for per-credit schedules assume a full-time load of 30 credit hours. Excludes housing, books and other fees.
- Abu Dhabi UniversityBachelor of Arts in Film and Media Production
- Abu Dhabi UniversityBachelor of Mass Communication (Arabic)
- Abu Dhabi UniversityBachelor of Arts in Digital Media and Strategic Communication
- Ajman UniversityBachelor of Mass Communication
- Al Ain UniversityBachelor of Public Relations
- Al Ain UniversityBachelor of Digital Media
- Al Ain UniversityBachelor of Communication and Crises
- Al Ain UniversityBachelor of Mass Communication and Media
Programs and accreditation come from the Commission for Academic Accreditation (CAA) register of the Ministry of Higher Education and Scientific Research. Tuition and duration appear once verified on the university's own program page; always confirm admission details with the university.
Scholarships for this path
See all scholarshipsADNOC Accelerator Program Scholars
ADNOC · Employer
ADNOC support for high-potential Emiratis at approved UAE universities.
Emirates Aviation University scholarships
Emirates Aviation University · University
Chancellor's Scholarship of up to 100% tuition, for up to 10 new students a year.
Ministry of Foreign Affairs Scholarship
Ministry of Foreign Affairs · Government
Study at top universities abroad and then join the UAE diplomatic corps.
Ministry of Finance – Masar
Ministry of Finance · Government
Ministry of Finance programme for Emirati students in finance and accounting.
UAE job market
Openings collected from connected job sources.
Openings by emirate
Salary range from postings
No verified salary data yet.
Employers hiring
- Dubai Government entity · 12
- talabat (Delivery Hero) · 2
- Deliveroo · 1
- Spotify · 1
- Masdar · 1
- Etihad Airways · 1
Browse live listings
Masari counts vacancies from sources that permit automated collection (currently the Dubai Government's Dubai Careers portal). LinkedIn, Naukrigulf and Dubizzle don't allow automated access, so we link to their searches instead.
Job data last updated 25 Oct 2026, 11:02 AM
Skills employers ask for
From the descriptions of 18 current UAE vacancies for this career. Tick the skills you already have to see your gaps.
The bar shows the share of postings that mention each skill. Tick what you already have.
Specialist skills
Tools & software
Personal skills
Languages
Qualifications & licences
Counted with keyword matching on 18 posting descriptions from the job sources above. A skill appears once per posting. It's a guide to what employers ask for, not a full list.