Marketing Specialist
أخصائي تسويق
Understands customers and builds brands, campaigns and digital experiences that make people choose a product.
Career overview
What they do
Marketers combine creativity with data. Roles include brand management, digital and social media marketing, market research, content strategy and performance marketing, in agencies, retail, tourism, real estate and government.
Typical responsibilities
- Research customers and competitors
- Plan and run campaigns
- Manage social media and content
- Analyse campaign performance
- Work with designers, agencies and sales
Skills you'll need
How much it relies on
Work style
Advantages
- Creative and fast-moving
- Bilingual marketers are valuable in the region
- Many roles allow flexible work
Disadvantages
- Results are measured constantly
- Trends and platforms change quickly
- Agency work can mean tight deadlines
Growth & future opportunities
Editorial view: demand follows retail, tourism and real estate; digital and data-driven marketing skills are most sought after.
Career content is written by the Masari editorial team. Last reviewed 21 Oct 2026.
Study in the UAE
Programs at UAE institutions that lead to this career.
Average tuition
AED 73,400 per year on average for bachelor's programmes with published fees (AED 36,000–162,203, 80 programmes).
Master's: around AED 3,279 per credit hour (15 programmes).
From each university's official fee schedule. Yearly figures for per-credit schedules assume a full-time load of 30 credit hours. Excludes housing, books and other fees.
- Abu Dhabi UniversityBachelor of Business Administration in Digital Marketing Communications
- Ajman UniversityBachelor of Science in Marketing
- Al Ain UniversityBachelor of Advertising and Digital Marketing
- Al Ain UniversityBachelor of Business Administration in Marketing
- American University in DubaiBachelor of Business Administration (Major in Marketing)
- American University in DubaiBachelor of Business Administration (Major in Advertising and Integrated Marketing Communications)
- American University of Ras Al KhaimahBachelor of Science in Business Administration (Major in Digital Marketing Management)Ras Al Khaimah4 yearstypicalNot published
- American University of SharjahBachelor of Science in Business Administration - Marketing
Programs and accreditation come from the Commission for Academic Accreditation (CAA) register of the Ministry of Higher Education and Scientific Research. Tuition and duration appear once verified on the university's own program page; always confirm admission details with the university.
Scholarships for this path
See all scholarshipsADNOC Accelerator Program Scholars
ADNOC · Employer
ADNOC support for high-potential Emiratis at approved UAE universities.
Emirates Aviation University scholarships
Emirates Aviation University · University
Chancellor's Scholarship of up to 100% tuition, for up to 10 new students a year.
Ministry of Foreign Affairs Scholarship
Ministry of Foreign Affairs · Government
Study at top universities abroad and then join the UAE diplomatic corps.
Ministry of Finance – Masar
Ministry of Finance · Government
Ministry of Finance programme for Emirati students in finance and accounting.
UAE job market
Openings collected from connected job sources.
Openings by emirate
Salary range from postings
No verified salary data yet.
Employers hiring
- talabat (Delivery Hero) · 3
- Deliveroo · 2
- Dubai Government entity · 2
- Etihad Airways · 2
- Ziina · 1
- Namshi · 1
Browse live listings
Masari counts vacancies from sources that permit automated collection (currently the Dubai Government's Dubai Careers portal). LinkedIn, Naukrigulf and Dubizzle don't allow automated access, so we link to their searches instead.
Job data last updated 25 Oct 2026, 11:02 AM
Skills employers ask for
From the descriptions of 11 current UAE vacancies for this career. Tick the skills you already have to see your gaps.
The bar shows the share of postings that mention each skill. Tick what you already have.
Specialist skills
Tools & software
Personal skills
Languages
Qualifications & licences
Counted with keyword matching on 11 posting descriptions from the job sources above. A skill appears once per posting. It's a guide to what employers ask for, not a full list.